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BACKGROUND: Value Supermarket Limited understands that your privacy is important to you and that you care about how your information is used and shared online. We respect and value the privacy of everyone who visits Our Site and will only collect and use information in ways that are useful to you and in a manner consistent with your rights and Our obligations under the law.


This Policy applies to Our use of any and all data collected by us in relation to your use of Our Site. Please read this Privacy Policy carefully and ensure that you understand it. Your acceptance of Our Privacy Policy is deemed to occur upon your first use of Our Site.


If you do not accept and agree with this Privacy Policy, you must stop using Our Site immediately.




1. Definitions and Interpretation


In this Policy the following terms shall have the following meanings: 



means an account required to access and/or use certain areas and features of Our Site;



means a small text file placed on your computer or device by Our Site when you visit certain parts of Our Site and/or when you use certain features of Our Site. Details of the Cookies used by Our Site are set out in section 12, below;


Our Site

means this website, www.valuesupermarket.co.uk;


“UK and EU Cookie Law”

means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003 as amended in 2004, 2011 and 2015; and 



means Value Supermarket Limited , a limited company registered in England under 08047628, whose registered address is 22 Aberdeen Court Maida Vale, Little Venice, London, England, W9 1AF




2. Information About Us


2.1          Our Site, www.valuesupermarket.co.uk, is owned and operated by Value Supermarket Limited, a limited company registered in England under 08047628, whose registered address is 22 Aberdeen Court Maida Vale, Little Venice, London, England, W9 1AF




3. Scope – What Does This Policy Cover?


This Privacy Policy applies only to your use of Our Site. It does not extend to any websites that are linked to from Our Site (whether We provide those links or whether they are shared by other users). We have no control over how your data is collected, stored or used by other websites and We advise you to check the privacy policies of any such websites before providing any data to them.




4. What Data Do We Collect?


Some data will be collected automatically by Our Site (for further details, please see section 12 on Our use of Cookies and Our Cookie Policy, other data will only be collected if you voluntarily submit it, for example, when signing up for an Account. Depending upon your use of Our Site, We may collect some or all of the following data:

4.1          name;


4.2          date of birth;


4.3          gender;


4.4          business/company name


4.5          job title;


4.6          profession;


4.7          contact information such as email addresses and telephone numbers;


4.8          demographic information such as post code, preferences and interests;


4.9          financial information such as credit / debit card numbers;


4.10       IP address (automatically collected);


4.11       web browser type and version (automatically collected);


4.12       operating system (automatically collected);


4.13       a list of URLs starting with a referring site, your activity on Our Site, and the site you exit to (automatically collected);




5. How Do We Use Your Data?


5.1          All personal data is stored securely in accordance with the principles of the Data Protection Act 1998. For more details on security see section 6, below.


5.2          We use your data to provide the best possible products and services to you. This includes:


5.2.1     Providing and managing your Account;


5.2.2     Providing and managing your access to Our Site;


5.2.3     Personalising and tailoring your experience on Our Site;


5.2.4     Supplying Our products and services to you;


5.2.5     Personalising and tailoring Our products and services for you;


5.2.6     Responding to communications from you;


5.2.7     Supplying you with email e.g. Newsletters, Alerts, Offers that you have subscribed to (you may unsubscribe or opt-out at any time by sending an e mail to customercare@valuesupermarket.co.uk;


5.2.8     Market research;


5.2.9     Analysing your use of Our Site and gathering feedback to enable Us to continually improve Our Site and your user experience;



5.3          With your permission and/or where permitted by law, We may also use your data for marketing purposes which may include contacting you by email, telephone, text message, post with information, news and offers on Our products and services. We will not, however, send you any unsolicited marketing or spam and will take all reasonable steps to ensure that We fully protect your rights and comply with Our obligations under the Data Protection Act 1998 and the Privacy and Electronic Communications (EC Directive) Regulations 2003, as amended in 2004, 2011 and 2015.




6. How and Where Do We Store Your Data?


6.1          We only keep your data for as long as We need to in order to use it as described above in section 5, and/or for as long as We have your permission to keep it.

6.2          Some or all of your data may be stored or transferred outside of the European Economic Area (“the EEA”) (The EEA consists of all EU member states, plus Norway, Iceland and Liechtenstein). You are deemed to accept and agree to this by using Our Site and submitting information to Us. If We do store or transfer data outside the EEA, We will take all reasonable steps to ensure that your data is treated as safely and securely as it would be within the EEA and under the Data Protection Act 1998. Such steps may include, but not be limited to, the use of legally binding contractual terms between Us and any third parties We engage and the use of the EU-approved Model Contractual Arrangements.


6.3          Data security is of great importance to Us, and to protect your data We have put in place suitable physical, electronic and managerial procedures to safeguard and secure data collected through Our Site.


6.4          Notwithstanding the security measures that We take, it is important to remember that the transmission of data via the internet may not be completely secure and that you are advised to take suitable precautions when transmitting to Us data via the internet.



7. Do We Share Your Data?


7.1 We may share your data with other companies in Our group. This includes Our subsidiaries or Our holding company and its subsidiaries


7.2 We may sometimes contract with third parties to supply products and services to you on Our behalf. These may include payment processing, delivery of goods, search engine facilities, advertising and marketing. In some cases, the third parties may require access to some or all of your data. Where any of your data is required for such a purpose, We will take all reasonable steps to ensure that your data will be handled safely, securely, and in accordance with your rights, Our obligations, and the obligations of the third party under the law.


7.3 We may compile statistics about the use of Our Site including data on traffic, usage patterns, user numbers, sales and other information. All such data will be anonymised and will not include any personally identifying information. We may from time to time share such data with third parties such as prospective investors, affiliates, partners and advertisers. Data will only be shared and used within the bounds of the law.


7.4 In certain circumstances We may be legally required to share certain data held by Us, which may include your personal information, for example, where We are involved in legal proceedings, where We are complying with the requirements of legislation, a court order, or a governmental authority. We do not require any further consent from you in order to share your data in such circumstances and will comply as required with any legally binding request that is made of Us.




8. What Happens If Our Business Changes Hands?


8.1 We may, from time to time, expand or reduce Our business and this may involve the sale and/or the transfer of control of all or part of Our business. Data provided by users will, where it is relevant to any part of Our business so transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this Privacy Policy, be permitted to use the data for the purposes for which it was originally collected by Us.


8.2 In the event that any of your data is to be transferred in such a manner, you will not be contacted in advance and informed of the changes. When contacted you will not, be given the choice to have your data deleted or withheld from the new owner or controller.




9. How Can You Control Your Data?


9.1 When you submit information via Our Site, you may be given options to restrict Our use of your data. In particular, We aim to give you strong controls on Our  use of your data for direct marketing purposes (including the ability to opt-out of receiving emails from Us which you may do by unsubscribing using the links provided in Our emails and at the point of providing your details.


9.2 You may also wish to sign up to one or more of the preference services operating in the UK: The Telephone Preference Service (“the TPS”), the Corporate Telephone Preference Service (“the CTPS”), and the Mailing Preference Service (“the MPS”). These may help to prevent you receiving unsolicited marketing. Please note, however, that these services will not prevent you from receiving marketing communications that you have consented to receiving.



10. Your Right to Withhold Information


10.1       You may access Our Site without providing any data at all. However, to use all features and functions available on Our Site you may be required to submit or allow for the collection of certain data. 


10.2       You may restrict your internet browser’s use of Cookies. For more information, see section 12 and Our Cookie Policy




11. How Can You Access Your Data?


You have the legal right to ask for a copy of any of your personal data held by Us (where such data is held) on payment of a small fee which will not exceed £25. Please contact Us for more details at customercare@valuesupermarket.co.uk, or using the contact details below in section 13.




12. What Cookies Do We Use and What For?


12.1       Our Site may place and access certain first party Cookies on your computer or device. First party Cookies are those placed directly by Us and are used only by Us. We use Cookies to facilitate and improve your experience of Our Site and to provide and improve Our [products and] services. For more details, please refer to section 5, above, and to section 12.5 below. We have carefully chosen these Cookies and have taken steps to ensure that your privacy is protected and respected at all times.


12.2       All Cookies used by and on Our Site are used in accordance with current UK and EU Cookie Law.


12.3       Before any Cookies are placed on your computer or device, subject to section 12.4 and section 12.7, you will be shown a Pop up message bar stating "This website requires cookies to provide all of its features. For more information on what data is contained in the cookies, please see our Privacy Policy page. To accept cookies from this site, please click the Allow button below” requesting your consent to set those Cookies. By giving your consent to the placing of Cookies you are enabling Us to provide the best possible experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of Our Site may not function fully or as intended.


12.4       Certain features of Our Site depend on Cookies to function. UK and EU Cookie Law deems these Cookies to be “strictly necessary”. These Cookies are shown below in section 12.5. Your consent will not be sought to place these Cookies. You may still block these cookies by changing your internet browser’s settings as detailed below in section 12.9, but please be aware that Our Site may not work as intended if you do so. We have taken great care to ensure that your privacy is not at risk by allowing them.


12.5       The following first party Cookies may be placed on your computer or device:


Magento Standard Cookies




Cookie Name


Cookie Description



The association with the customer's shopping cart.



Stores the category info on the page to load pages faster.



The items in the customer's Compare Products list.



An encrypted version of the shopper's customer ID.



Indicates if the customer are currently logged in to the store.



An encrypted version of the shopper's customer group.



Indicates if caching is disabled or enabled.



The customer's session ID.



Determines if guests can edit their orders.



The last category visited by the shopper.



The most recent product viewed by the shopper.



Indicates whether a new message has been received.



Indicates if the cache can be used to store information.



A link to information about the shopper's cart and viewing history.



Items recently compared b the shopper.



Information on products the shopper has emailed to friends.



The store view or language chosen by the shopper.



Indicates if the shopper allows cookies to be saved.



The products recently viewed by the shopper.



An encrypted list of products added to the shopper's wishlist.



The number of items in the shopper's wishlist.




12.6       Our Site uses analytics services provided by Google Analytics. Website analytics refers to a set of tools used to collect and analyse usage statistics, enabling Us to better understand how people use Our Site. This, in turn, enables Us to improve Our Site and the [products and] services offered through it. You do not have to allow Us to use these Cookies, as detailed below, however whilst Our use of them does not pose any risk to your privacy or your safe use of Our Site, it does enable Us to continually improve Our Site, making it a better and more useful experience for you.


12.7       The analytics service(s) used by Our Site use(s) Cookies to gather the required information. Certain of these Cookies may be placed immediately when you first visit Our Site and it may not be possible for Us to obtain your prior consent. You may remove these Cookies and prevent future use of them by following the steps set out below in section 12.9.


12.8       The analytics service(s) used by this Website use(s) the following Cookies:



Google Analytics










This cookie lets us know if you've visited before, so we can count how many of our visitors are new to group.atradius.com or to a certain page.


2 years from set/update




This works with _utmc to calculate the average length of time you spend on group.atradius.com


30 minutes from set/update



This works with _utmb to calculate when you close your browser


when you close your browser



Used to throttle request rate


10 minutes



Used to store visitor-level custom variable data. This cookie is created when a developer uses the _setCustomVar method with a visitor level custom variable. This cookie was also used for the deprecated _setVar method. The cookie is updated every time data is sent to Google Analytics.


2 years from set/update






This tells us how you reached group.atradius.com (e.g. from another website or a search engine)


6 months from set/update




To track multiple domains of Atradius websites


30 minutes from set/update



To remove old tracker code


30 minutes from set/update



To distinguish users


2 years from set/update



To throttle request rate


10 minutes from set/update



Google Advertisments




Doubleclick cookie - id

Tracking cookie used by Google to improve your online experience, including the display of more relevant ads


30 days from set/update




You Tube Videos











This cookie stores your preferences and other information, in particular preferred language, how many search results you wish to be shown on your page, and whether or not you wish to have Google’s SafeSearch filter turned on.


10 years from set/ update





A cookie that YouTube sets that measures your bandwidth to determine whether you get the new player interface or the old.


8 months from set/update




The use_hitbox cookie increments the ‘views’ counter on the YouTube video


At end of session



This cookie is set by the YouTube video service on pages with embedded YouTube video


At end of session






12.9       You can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all cookies or only third party cookies. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser or the documentation that came with your device.


12.10    You can choose to delete Cookies at any time however you may lose any information that enables you to access Our Site more quickly and efficiently including, but not limited to, login and personalisation settings.


12.11    It is recommended that you keep your internet browser and operating system up-to-date and that you consult the help and guidance provided by the developer of your internet browser and manufacturer of your computer or device if you are unsure about adjusting your privacy settings. 





13 Contacting Us


If you have any questions about Our Site or this Privacy Policy, please contact Us by email at customercare@valuesupermarket.co.uk, Please ensure that your query is clear, particularly if it is a request for information about the data We hold about you (as under section 11, above).




14 Changes to Our Privacy Policy


We may change this Privacy Policy as we may deem necessary from time to time, or as may be required by law. Any changes will be immediately posted on Our Site and you will be deemed to have accepted the terms of the Privacy Policy on your first use of Our Site following the alterations. We recommend that you check this page regularly to keep up-to-date.








Last Updated 14.12.2017